[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gtasa.cz\/co-v-marketingu-znamena-clv-a-k-cemu-je-napomocne\/#Article","mainEntityOfPage":"https:\/\/www.gtasa.cz\/co-v-marketingu-znamena-clv-a-k-cemu-je-napomocne\/","headline":"Co v marketingu znamen\u00e1 CLV a k \u010demu je n\u00e1pomocn\u00e9?","name":"Co v marketingu znamen\u00e1 CLV a k \u010demu je n\u00e1pomocn\u00e9?","description":"Customer Lifetime Value (CLV) lze voln\u011b p\u0159elo\u017eit jako hodnota celo\u017eivotn\u00edho z\u00e1kazn\u00edka. A p\u0159esn\u011b o tohle se tak\u00e9 jedn\u00e1. Jde o hodnotu, kter\u00e1 ozna\u010duje budouc\u00ed zisk z dlouhodob\u00e9ho klienta spole\u010dnosti za p\u0159edpokladu, \u017ee bude spokojen\u00fd a bude se vracet. To samoz\u0159ejm\u011b p\u0159edpokl\u00e1d\u00e1 tak\u00e9 produkt jako je nap\u0159\u00edklad spot\u0159ebn\u00ed zbo\u017e\u00ed, kter\u00e9 si lid\u00e9 pot\u0159ebuj\u00ed kupovat opakovan\u011b. Metoda","datePublished":"2020-06-22","dateModified":"2023-06-05","author":{"@type":"Person","@id":"https:\/\/www.gtasa.cz\/author\/#Person","name":"","url":"https:\/\/www.gtasa.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/91506ed60e31abe586276a3e1420719df081581a820344a28fa2034bb1a2fe22?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/91506ed60e31abe586276a3e1420719df081581a820344a28fa2034bb1a2fe22?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gtasa.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.gtasa.cz\/wp-content\/uploads\/Restaurace%20zahr%C3%A1dka%20z%C3%A1kazn%C3%ADk.jpg","url":"https:\/\/www.gtasa.cz\/wp-content\/uploads\/Restaurace%20zahr%C3%A1dka%20z%C3%A1kazn%C3%ADk.jpg","height":0,"width":0},"url":"https:\/\/www.gtasa.cz\/co-v-marketingu-znamena-clv-a-k-cemu-je-napomocne\/","about":["Slu\u017eby"],"wordCount":389,"articleBody":"         Customer Lifetime Value (CLV) lze voln\u011b p\u0159elo\u017eit jako hodnota celo\u017eivotn\u00edho z\u00e1kazn\u00edka. A p\u0159esn\u011b o tohle se tak\u00e9 jedn\u00e1. Jde o hodnotu, kter\u00e1 ozna\u010duje budouc\u00ed zisk z dlouhodob\u00e9ho klienta spole\u010dnosti za p\u0159edpokladu, \u017ee bude spokojen\u00fd a bude se vracet. To samoz\u0159ejm\u011b p\u0159edpokl\u00e1d\u00e1 tak\u00e9 produkt jako je nap\u0159\u00edklad spot\u0159ebn\u00ed zbo\u017e\u00ed, kter\u00e9 si lid\u00e9 pot\u0159ebuj\u00ed kupovat opakovan\u011b.Metoda customer lifetime value je jedine\u010dn\u00e1 v tom, \u017ee se zam\u011b\u0159uje na budouc\u00ed potenci\u00e1l z\u00e1kazn\u00edka, nam\u00edsto minulosti. Spole\u010dnosti touto metrikou sleduj\u00ed p\u0159\u00edtomnost a soust\u0159ed\u00ed se na budoucnost. V\u00fdsledek slou\u017e\u00ed jako posouzen\u00ed pro budouc\u00ed kampan\u011b, projekty a strategie. V\u00fdhodou je, \u017ee se odborn\u00edci nemus\u00ed d\u00edvat jen na minul\u00e1 data, ale mohou se \u0159\u00eddit podle budouc\u00edho potenci\u00e1lu.Vyu\u017eijte CLV tam, kde je to pot\u0159ebaHodnota customer lifetime value se nemus\u00ed zd\u00e1t na prvn\u00ed pohled d\u016fle\u017eit\u00e1, ale opak je pravdou. Dok\u00e1\u017ee toti\u017e hodn\u011b ovlivnit zp\u016fsob rozhodov\u00e1n\u00ed v mnoha oblastech podnik\u00e1n\u00ed a marketingu. Jej\u00ed \u00fadaje m\u016f\u017eete skv\u011ble vyu\u017e\u00edt nap\u0159\u00edklad u zac\u00edlen\u00ed v\u0161ech druh\u016f kampan\u00ed, p\u0159i pl\u00e1nov\u00e1n\u00ed cel\u00e9ho byznysu a sm\u011b\u0159ov\u00e1n\u00ed firmy, b\u011bhem ocen\u011bn\u00ed portfolia, ale tak\u00e9 p\u0159i vytv\u00e1\u0159en\u00ed nov\u00e9ho designu produkt\u016f.Te\u010f u\u017e v\u00e1m jist\u011b p\u0159ijde tato metoda cenn\u00e1. Z\u00e1kladem ale samoz\u0159ejm\u011b je, abyste jej\u00ed v\u00fdsledn\u00e1 data vyu\u017eili spr\u00e1vn\u011b a v oblastech, kter\u00e1 to skute\u010dn\u011b vy\u017eaduj\u00ed. K tomu v\u00e1m mohou pomoci odborn\u00e9 agentury (p\u0159\u00edpadn\u011b freelance\u0159i), kte\u0159\u00ed s t\u011bmito informacemi um\u00ed pracovat a zu\u017eitkovat je na maximum. Kontaktujte agenturu a nechte (alespo\u0148 ze za\u010d\u00e1tku) pr\u00e1ci na profesion\u00e1lech.Jak\u00e9 p\u0159\u00ednosy p\u0159inesla metoda firm\u00e1m, kter\u00e9 ji ji\u017e vyu\u017e\u00edvaj\u00ed?Syst\u00e9m kalkulace budouc\u00edho zisku se vyu\u017e\u00edv\u00e1 ji\u017e cel\u00e1 l\u00e9ta a mnoho firem je s n\u00edm velmi spokojen\u00fdch. Mezi nejv\u011bt\u0161\u00ed v\u00fdhody a p\u0159\u00ednosy, kter\u00e9 jim poskytl pat\u0159\u00ed zejm\u00e9na vy\u0161\u0161\u00ed v\u00fdnosy ze zac\u00edlen\u00fdch kampan\u00ed a kompletn\u00ed profitabilitu spole\u010dnosti, v\u010detn\u011b n\u00e1vratnosti jejich investic do propagace. Slou\u017e\u00ed tak\u00e9 jako n\u00e1stroj, kter\u00fdm m\u016f\u017eete sn\u00edti odchodovost klient\u016f ke konkurenci.                                                                                                                                                                                                                                                                                                                                                                                          5\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co v marketingu znamen\u00e1 CLV a k \u010demu je n\u00e1pomocn\u00e9?","item":"https:\/\/www.gtasa.cz\/co-v-marketingu-znamena-clv-a-k-cemu-je-napomocne\/#breadcrumbitem"}]}]