[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gtasa.cz\/microsoft-vyhledavani-linkedin-obrat-zpomaluje-uz-ve-tretim-kvartalu\/#Article","mainEntityOfPage":"https:\/\/www.gtasa.cz\/microsoft-vyhledavani-linkedin-obrat-zpomaluje-uz-ve-tretim-kvartalu\/","headline":"Microsoft vyhled\u00e1v\u00e1n\u00ed, LinkedIN obrat zpomaluje u\u017e ve t\u0159et\u00edm kvart\u00e1lu","name":"Microsoft vyhled\u00e1v\u00e1n\u00ed, LinkedIN obrat zpomaluje u\u017e ve t\u0159et\u00edm kvart\u00e1lu","description":"Jedno\u010d\u00edseln\u00fd r\u016fst obratu pro inzerci ve vyhled\u00e1v\u00e1n\u00ed. \u00a0 S\u00a0nav\u00fd\u0161en\u00edm zhruba jen dev\u011bt procent ve \u010dtvrt\u00e9m kvart\u00e1lu, v\u00a0porovn\u00e1n\u00ed s\u00a0minul\u00fdm rokem, se neust\u00e1le zpomaluje r\u016fst inzerce ve vyhled\u00e1v\u00e1n\u00ed, je to hor\u0161\u00ed ne\u017e v\u0161ichni \u010dekali minul\u00fd kvart\u00e1l, to alespo\u0148 potvrdila Amy Hood, CFO spole\u010dnosti, b\u011bhem zve\u0159ejn\u011bn\u00ed obrat\u016f ve \u010dtvrtek ve\u010der. \u00a0 Inzerce ve vyhled\u00e1v\u00e1n\u00ed a jej\u00ed obrat porostly","datePublished":"2020-02-07","dateModified":"2020-02-07","author":{"@type":"Person","@id":"https:\/\/www.gtasa.cz\/author\/#Person","name":"","url":"https:\/\/www.gtasa.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/91506ed60e31abe586276a3e1420719df081581a820344a28fa2034bb1a2fe22?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/91506ed60e31abe586276a3e1420719df081581a820344a28fa2034bb1a2fe22?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gtasa.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.gtasa.cz\/microsoft-vyhledavani-linkedin-obrat-zpomaluje-uz-ve-tretim-kvartalu\/","wordCount":481,"articleBody":"Jedno\u010d\u00edseln\u00fd r\u016fst obratu pro inzerci ve vyhled\u00e1v\u00e1n\u00ed.\u00a0S\u00a0nav\u00fd\u0161en\u00edm zhruba jen dev\u011bt procent ve \u010dtvrt\u00e9m kvart\u00e1lu, v\u00a0porovn\u00e1n\u00ed s\u00a0minul\u00fdm rokem, se neust\u00e1le zpomaluje r\u016fst inzerce ve vyhled\u00e1v\u00e1n\u00ed, je to hor\u0161\u00ed ne\u017e v\u0161ichni \u010dekali minul\u00fd kvart\u00e1l, to alespo\u0148 potvrdila Amy Hood, CFO spole\u010dnosti, b\u011bhem zve\u0159ejn\u011bn\u00ed obrat\u016f ve \u010dtvrtek ve\u010der.\u00a0Inzerce ve vyhled\u00e1v\u00e1n\u00ed a jej\u00ed obrat porostly o sto osmdes\u00e1t \u010dty\u0159i milion\u016f ro\u010dn\u011b, by\u0165 Microsoft nijak nepopsal, jak\u00fd byl celkov\u00fd obrat z\u00a0vyhled\u00e1v\u00e1n\u00ed pro tento kvart\u00e1l.\u00a0Hood uvedla, \u017ee inzerce ve vyhled\u00e1v\u00e1n\u00ed za\u017eila ni\u017e\u0161\u00ed \u010detnost ne\u017e spole\u010dnost o\u010dek\u00e1vala a \u017ee r\u016fst byl poh\u00e1n\u011bn hlavn\u011b vy\u0161\u0161\u00edm ziskem za vyhled\u00e1v\u00e1n\u00ed.\u00a0LinkedIn zpomalen\u00ed pokra\u010duje. Pro\u010d by n\u00e1s to m\u011blo zaj\u00edmat. \u00a0Bing Ads, kter\u00e9 byly ned\u00e1vno p\u0159ejmenov\u00e1ny na Microsoft Advertizing na konci dubna, zv\u00fdraz\u0148uj\u00ed \u0161ir\u0161\u00ed nab\u00eddku pro skupinu inzerent\u016f krom\u011b invent\u00e1\u0159e vyhled\u00e1v\u00e1n\u00ed a dat. Um\u011bl\u00e1 inteligence a LinkedIn data pro c\u00edlen\u00ed reklam otev\u0159ely p\u0159\u00edle\u017eitosti pro Microsoft ADvertizing pro daleko ambici\u00f3zn\u011bj\u0161\u00ed a zaj\u00edmav\u011bj\u0161\u00ed v\u011bci ne\u017e jednoduch\u00e9 sledov\u00e1n\u00ed krok\u016f Google. St\u00e1le, \u010detnost je velk\u00fd probl\u00e9m, hlavn\u011b na mobiln\u00edch za\u0159\u00edzen\u00edch a je jasn\u00e9, \u017ee spole\u010dnost se s\u00a0t\u00edm bude pr\u00e1t je\u0161t\u011b dlouho.\u00a0Google zachv\u00edli ohl\u00e1s\u00ed obrat za druh\u00e9 \u010dtvrtlet\u00ed (p\u0159\u00ed\u0161t\u00ed t\u00fdden), ale tak\u00e9 zaznamenal zpomalen\u00ed obratu z\u00a0reklam za minul\u00e9 \u010dty\u0159i kvart\u00e1ly.\u00a0Microsoft\u016fv byznys v\u00a0inzerci vyhled\u00e1v\u00e1n\u00ed zahrnuje p\u0159edev\u0161\u00edm reklamy ve vyhled\u00e1v\u00e1n\u00ed na Bingu a nap\u0159\u00ed\u010d celou s\u00edt\u00ed obecenstva Microsoftu, kter\u00e1 nab\u00edz\u00ed p\u016fvodn\u00ed reklamy na Outlooku, Msn.com a internetov\u00e9m prohl\u00ed\u017ee\u010di Microsoft Edge.\u00a0Microsoft d\u00e1le podotkl \u2013 jak ji\u017e u\u010dinil v\u00a0ka\u017ed\u00e9m \u010dtvrtlet\u00ed jeho 2019 fisk\u00e1ln\u00edho roku \u2013 \u017ee LinkedIn je neust\u00e1le \u201ena rekordn\u00ed \u00farovni zapojen\u00ed.\u201c LinkedIN neust\u00e1le investuje do mo\u017enost\u00ed inzerce a technologi\u00ed, kter\u00e9 zahrnuj\u00ed zejm\u00e9na p\u0159id\u00e1n\u00ed c\u00edlen\u00ed na z\u00e1klad\u011b podobnosti, c\u00edlen\u00ed na z\u00e1jem, kter\u00e9 integruje Bing data vyhled\u00e1v\u00e1n\u00ed a v\u00edce ne\u017e dvacet p\u0159eddefinovan\u00fdch firemn\u00edch obecenstev pro c\u00edlen\u00ed reklam na konci b\u0159ezna. Na konci kv\u011btna, LinkedIn ozn\u00e1mil, \u017ee ned\u00e1vno za\u010dal spolupracovat na tom, aby p\u0159et\u00e1hl na svou stranu platformu Drawbridge, kter\u00e1 by m\u011bla popohnat zapojen\u00ed reklam a v\u00fdsledky pro inzerenty.\u00a0Zat\u00edmco je to st\u00e1le dvoj\u010d\u00edslo, LinkedIn obrat a jeho r\u016fst zpomaluj\u00ed u\u017e n\u011bkolik \u010dtvrtlet\u00ed. LinkedIn nav\u00fd\u0161il svou aktivitu o dvacet dva procent ro\u010dn\u011b, zat\u00edmco obrat vzrostl asi jen o dvacet p\u011bt procent ro\u010dn\u011b.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Microsoft vyhled\u00e1v\u00e1n\u00ed, LinkedIN obrat zpomaluje u\u017e ve t\u0159et\u00edm kvart\u00e1lu","item":"https:\/\/www.gtasa.cz\/microsoft-vyhledavani-linkedin-obrat-zpomaluje-uz-ve-tretim-kvartalu\/#breadcrumbitem"}]}]